Brought to you by ODEA

Did you know that more than 50% of B2B researchers are millennials?

There are four major changes to B2B buyer habits that could affect your sales and marketing strategies, and the research will surprise you. ODEA breaks down these changes and shows how your business can adapt to the times.

The Four Changes to B2B Buyer Habits are:

  • The New Sales Funnel
  • The Smarter B2B Buyer
  • The Impact of Content
  • The Role of Peers

Interested in learning more? Download ODEA's whitepaper by filling out the form